- Corporate News
WaterMaker recently participated at the Water Expo at Chennai Trade Centre, Chennai to showcase our product range including the slick new 25 litre Magic model. Special introductory prices were offered to visitors at the expo. Comments from delighted visitors:
“Excellent machine with a unique concept,” “Very convenient,” “Innovative idea, “Will work well in coastal areas,” “Very Interesting” “Want a demo at my home.”
Many inquiries were received from distributors in Tamil Nadu and neighboring states, as well as from companies and government organizations.
At the recent 15 day ICE Expo at Chennai, WaterMaker stole the show with its amazing range of air to water generators. Chennai, which suffers a periodic shortage of water due to which its citizens purchase drinking water bottles and jars, was the venue of one of India’s most popular consumer shows.
Over 2000 people visited our pavilion, were amazed at the technology and tasted the water. Here are some recorded comments:
“Great for home and office use,” “Good technology,” “Excellent idea combined with simple technology,” “Amazing and absolutely Green!,” “Ideal for modern world,” “Superb! I want one,” “Best tasting water I have ever had in Chennai,” “Hats off to you for this innovative concept,” “Convenient to use, easy to maintain, safe to drink – You have a winner!”
WaterMaker India looks forward to serving the drinking water needs of Chennai. It has appointed dealers in Chennai to cater to the growing demand for WaterMakers.
WaterMaker created a stir at the WETEX 2010 held in Dubai from 9 – 11 March. The concept of water from air received a giant boost, with over 300 visitors to the attractive stall which displayed a range of Water Maker’s latest atmospheric water generators. The event provided the perfect platform to meet and interact with decision makers from the Middle East and other countries, sharing the latest developments in the water, energy and environment sector. Prospective customers and distributors are now eager to establish WaterMaker products in the region.
WaterMaker India recently participated in the Mumbai International Boat Show spread over 10,000 sqm. at the Bandra-Kurla Complex.
It gave exhibitors, sponsors and all associated with the Boat Show a platform on which to mingle. It was an excellent networking opportunity for WaterMaker India to showcase its range of atmospheric water generators, including a marine model which attracted a great deal of interest.
In tune with our focus on quality products that provide value to our customers, WaterMaker (India ) Pvt Ltd has been assessed successfully and found to be complying with European directives and applicable standards. WaterMaker India plans to access more global markets in the near future, expanding its distributor network internationally and providing safe drinking water to more people.
The world’s first village Air Water/ WaterMaker Atmospheric Water Station was inaugurated with much joy and fanfare on 17th Feb at Jalimudi. A procession of celebrating villagers, headed by Hon. Shri Chitturi Ravindra, MLA, Burugupudi and senior Govt officials came to the project site where a huge colorful tent was set up. At the inauguration, Shri Chitturi Ravindra,MLA, Burugupudi said, “This water station will combat drinking water problems of the villagers. As many as 600 people will get crystal clear, purified quality water because of this project.” He thanked Air Water Corp and WaterMaker India for setting up the project at remote Jalimudi.
The inauguration ceremony lasted for almost 2 hours.The villagers were thrilled to have this miracle machine in their village and called it “ God’s gift from heaven.” Over 12 TV channels and 14 press publications covered the event, tasted the water and asked numerous questions. Interviews were taken and aired on TV.
Pallan Katgara, President, WaterMaker India , thanked Shri Chitturi Ravindra and the local authorities for their enthusiasm and total cooperation in setting up the Water Station. “This is a historic day for us all, and for the global water supply industry. With this effort we have shown India and the world that providing clean drinking water from air to rural communities anywhere in the world is a definite option.” he said. We are very excited to will work closely with Air Water Corp on more such projects.
|“We are extremely proud that Jalimudi, in Andhra Pradesh , India, is the first village in the world to have atmospheric drinking water. I believe this project will lead to many more such installations. It was reward enough to see the amazement and delight with which our project was inaugurated,” said Meher Bhandara, Director, WaterMaker India.|
Over 500,000 international viewers have watched the video of the Jalimudi village Water Station project on You Tube or the company’s website. The video is currently #6 Most Viewed (this month) video in the Science & Technology section. “We are amazed to see the unending global exposure we have received on this project.
This goes to show that more and more people are interested in this proven technology. As world leaders in this innovative water delivery, we believe this pioneering project will lead to many more in areas that require clean safe drinking water the most, benefiting thousands of people worldwide.” Said Pallan Katgara, President, WaterMaker India.
Video of the project can be found at http://www.youtube.com/watch?v=rzAkc6otyGI
|January 29th, 2009|
|Watermaker (India) Pvt Limited, the Licensee of Air Water Corporation, USA, announced February 17th, 2009 as the official launch date for the " Air Water/WaterMaker Water Station at Jalimudi , Andhra Pradesh, India. The inauguration event will be held in the presence of the Honorable Sri Chitturi Ravindra, MLA, Burugupudi
The Jalimudi Water Station is the first of its kind in the world and is drawing major attention with thousands of hits to the company's web site to view the short video detailing the project and its major impact on the local villagers.
Michael Zwebner, President of Air Water Corp stated: "We are making history. This Water Station is now real and in effect, and the local inhabitants of Jalimudi have immediate and constant access to clean clear and pure water 24/7.”
This exciting 'Jalimudi - Air Water Station' development will be the first of many as the word gets out and around of the amazing technology and its factual application to real use. The unique water machines will now sustain the lives of the locals, and provide a real solution for the water needs of all the local inhabitants.
The new year will soon bring an ample supply of safe drinking water to the village of Jalimudi. WaterMaker India installed the AW1000 atmospheric water generator recently at the specially constructed Water Station at Jalimudi. The WaterMaker team was welcomed by the local authorities and villagers. The smiles on their faces when clean drinking water miraculously gushed out of the taps made our 6 month efforts truly rewarding..
|The Jalimudi Water Station|
Directors Pallan Katgara and Meher Bhandara, met Mr. Srinivasa Rao, Executive Engineer, RWS for discussions and paid a courtesy call on Mr. Gopalkrishna Dwivedi, Collector Kakinada, who was delighted that the Water Station would soon be inaugurated.
The pilot project is presently undergoing trials, and safe drinking will soon be available to the village of Jalimudi.
|Directors meet Mr. S. Rao|
For the villagers of Jalimudi a small village in Andhra Pradesh, it will be a historic event. They are soon going to get water from the air thanks to modern day technology. Jalimudi will be the first village in the world to have a sustained water supply that is not from the sea, river, lake, pipeline or borewell, or transported by water tankers and trucks.
The specially designed Air to Water machine and is about to turn on the taps and set into motion a whole new concept in the provision of clean clear and purified water extracted from the air. The machine has now arrived in India and will be installed soon at Jalimudi.
“In India, we are now making history” says Michael Zwebner, President &. CEO of Air Water Corp. “Thanks to the years of research we have invested in, this exciting new technology and its truly global application is set to change the way many people worldwide will have access to water.”
“We are extremely grateful to the officials of East Godavari District for their pioneering spirit, whole hearted cooperation and dedication in making this project possible.” states Meher Bhandara, Director, WaterMaker India. “We look forward to more such projects wherever clean water is in short supply”.
AirWater International Corporation's (PINKSHEETS: AWTI) subsidiary AirWater Corporation, in association with their exclusive licensee WaterMaker (India) Pvt. Ltd. of Mumbai, India, jointly announce the imminent launch of the world's first AirWater Village Sustenance Program that will be located at the Jalimudi Village in the State of Andhra Pradesh, India. The village currently has about 600 inhabitants.
The program will entail the installation of a large AW-1000 air to water machine as well as the provision of water tanks and a dispensing station able to provide on a continuing long-term basis thousands of liters of fresh clean and pure drinking water to the local inhabitants.
Company President Michael Zwebner and Pallan Katgara, President of WaterMaker (India) Pvt. Ltd., confirm that both companies have entered into an understanding for this first installation of its kind in the world.
In a statement, Mr. Katgara said: "This is truly the most innovative and outstanding accomplishment in the field of provision of fresh drinking water to the village inhabitants. Our joint program, coupled with the co-operation and commitments made will provide a steady, clean, clear and pure supply of life sustaining drinking water to a village in India with over 600 inhabitants that have only known suffering in the past in having to search, collect and carry life's basic need of drinking water, sometimes for hours every day.
Our new technology, and its most unique application is a ground breaking and history making program and we are proud to work with Michael Zwebner and his group in having orchestrated this unique program."
The official launch date as well as the programs progress will be announced shortly.
WaterMaker India announced the launch of the new AW 2200M, the latest and largest model of air to water machines introduced by its principals, Air Water Corporation. It has been developed specially for mobile /on site water supplies for emergency and disaster relief, use by the defense forces, construction sites or any place that requires immediate supply of fresh clean drinking water.
Says Meher Bhandara, Director WaterMaker India, " We are seeing a rapid growth in the world market for air to water producing machines, and we believe Air Water Corp is the established market leader in both manufacturing and marketing. The AW 2200M is a world class machine, developed after many years of R&D, and will make its mark with our customers."
The petroleum industry can now look forward to specially enhanced air to water machines and systems to provide clean filtered drinking water in oilfields, on oil rigs offshore and on land. These machines have been launched recently, after several months of engineering, incorporating the use of highly enhanced air filtering technology, to keep the sand and dust out of the intake system. Available in various sizes and models, these new high tech products are already in use in Abu Dhabi, on test for several months. Some have been created to specifications for the urposes of refilling oil wells after extraction; machines are custom built for the environment.
Having a large Air Water machine, of 1000 litres plus on board an offshore oil rig is a complete revolution to known and established water supply systems. There is no desalination, no RO, no boat/helicopter supplies. In fact, once installed, the machines just extract water from the moisture and humidity in the air, constantly producing safe drinking water.
WaterMaker India can now offer a new range of air to water machines specifically earmarked for the disaster relief/ emergency preparedness industry, NGOs and Governmental departments that have to deal with supply of clean drinking water to people affected by disasters. Relief givers are currently obtaining and supplying drinking water to affected areas using conventional methods. The new designs of machines are also available in mobile form, and can be taken from place to place as required. They can be installed on a temporary or permanent basis. Water distribution is possible through pipes, dispensers, water bags, pouches, cans etc. The WaterMakers need a power source and the right temperature and humidity conditions for rated output. No more logistics and storage and distribution problems!
Tuesday 19th June 2007
Continuing to work to develop unique products and systems to further enhance their position in the world marketplace, the company has expanded its product range to further satisfy the demands of its international distributors and clients. This water cooler offering both hot and cold water plus ice, will fill a niche market worldwide.
“These coolers will be most practical for offices, factories , hospitals, schools, in fact any place where there are multiple users, as they can be hooked on to our large water generating machines,” says Meher Bhandara, Director, Watermaker India.
WaterMaker (India) Pvt Limited, through its distributors WaterMaker Africa have concluded a $2.5 Million sale of Air to Water Machines for the African Market. The contract with Universal Communications Systems Inc subsidiary Atmospheric Water Technologies, Inc. calls for 50 plus containers of machines to be shipped to a number of countries around Africa, commencing in April, and concluding in August 2007.
In a statement released today, Mr. Zwebner, company president, Atmospheric Water Technologies, Inc. stated : "This is the breakthrough that we have been working for, and have finally accomplished. Our Air to Water machines and systems are now recognized as great products with great market applications. More and more customers are coming to buy these machines for the solutions they bring to many needy areas and people.
Our range of machines are making water for a variety of uses, including such applications as the military using the distilled water for topping up car batteries, hospitals using the water for operating rooms, drilling and mining companies using our machines up to 100 feet underground, etc. We are now more confident than ever of the growing needs for our machines worldwide, and will strive to continue to grow our market and market share on a global basis. "
In a statement made in Mumbai, WaterMaker( India) Pvt Limited, President Pallan Katgara stated. "This is an important milestone in the Air to Water business. Our distributor network is growing and we are receiving more and more enquiries and orders from institutional and retail buyers from all parts of the world , including India . This is the future of pure drinking water !"
WaterMaker India participated at Water Today's Water Expo 2006, the International Water event in Chennai. A great deal of interest was generated at the show for our latest range of air water machines, which were displayed and demonstrated. Visitors tasted the refreshing, cool water and learnt the benefits of installing our machines at homes and offices. Distributors and dealers from all over India evinced keen interest and WaterMaker India will shortly announce their appointments in key cities. Large orders are expected for the SOHO as well as the larger machines.
WaterMaker (India) Pvt. Limited has secured a new order from their South African distributors for a range of large Air Water machines, including models of the AW 1000M - Mobile unit, with a value in excess of $0.25 Million. One of these AW 1000M - Mobile units is earmarked for tests and evaluation by the South African Army.
Michael Zwebner, President of Atmospheric Water Technologies, Inc. stated: "Once again, we are pleased to announce this new breakthrough in sales for our unique and proven range of large Air to Water machines. This major sale includes units of the AW40, AW 120, AW 250, AW 500 and the AW 1000. In addition, we have sold one model of the now acclaimed AW 1000M, and a further unit is being supplied on a 90 day consignment basis for the South African Army to test and evaluate."
Mr. Pallan Katgara, Director WaterMaker India said, "This is a major breakthrough for our sales efforts. Almost half the order will be air freighted to South Africa at the end of this month. Together with their local distributors, and other local agents throughout the continent, WaterMaker India is continuing to develop new markets for Air Water Machines all over Africa."
WaterMaker India has received a new large order from their African licensee for 10 x 20 foot containers totaling about $500,000 in value for SOHO machines, all destined for new African markets.
The company is making a major effort to introduce air to water machines to all African markets and is continuing its program of marketing and distributing these machines. Africa with its lack of clean drinkable water is a prime market and distributors are now working in full force to import and distribute machines to all markets.
The level of interest for the larger AW machines, is also growing, announcements in that regard will be made soon.
Atmospheric Water Technologies, Inc. together with Indian Licensee WaterMaker (India) Pvt Limited hand over the keys to the world's first and only Mobile Air Water Trailer Mounted AW-1000M WaterMaker.
Michael Zwebner President and CEO, Atmospheric Water Technologies, Inc. announced: "This delivery of the new mobile AW-1000M to the Indian Army follows some 8 months of research and development and has created a new milestone in the company's growth. We are now set to work with the military to ensure the trials will be successful and that the machine will perform to expectations and more. So far, we are ecstatic with the machine's performance and are excited about the future possibilities.
In just the first few hours of switching it on at the premises of the World Trade Center in Mumbai, India we achieved water production levels previously unheard of. From just 7pm the night before to 11am on Tuesday in normal Indian weather conditions, the machine produced over 900 liters of water. The machine's unique and high tech design was to make about 1,000 per 24-hour period. Indications are that if the trials are successful, the military could be looking to order such machines in large numbers. We stand ready to meet this challenge."
Atmospheric Water Technologies, Inc. together with Indian Licensee WaterMaker (India) Pvt. Limited, successfully concluded the world's First International Air Water Conference that commenced on April 30th and ended May 2nd. Michael Zwebner, President of Atmospheric Water Technologies Inc. today announced: "24 Delegates representing individuals and companies all in the Air Water businesses and operating in some 40 countries worldwide assembled in Mumbai for this new and unique event of its kind. We conducted some 3 days of meetings, all of which were very fruitful, covering many subjects such as technology, new products, manufacturing processes, as well as the formation and agreement on important industry standards.
All the attendees then agreed to create the 'International Air Water Association' (IAWA) -- an independent and unaffiliated industry body to accept membership from individuals and corporations from all over the world, to join this ever growing new 'water from air industry.' In addition, the new organization will form 'rules of procedures and conduct' and will establish self regulating 'codes of conduct' as well as secure mutual agreements on technology and safety issues."
A founding committee of 7 director/members was elected, and directives were agreed to further establish the association and offer global membership to all wishing to join. Further details will be announced as they occur.
The 1st International Air Water Conference will take place at the Hilton Towers, Mumbai, India from 30th April through 2nd May, 2006. Distributors of Air Water Corp/ Atmospheric Water Technologies Inc. from over 20 countries will be attending the conference.
A Business Session and a Press Conference will be addressed by Michael Zwebner, President and CEO, Air Water Corp/Atmospheric Water Technologies, Inc. USA, on Tuesday 2nd May at the World Trade Centre, Mumbai. The world's first AW1000M AIr Water mobile unit and the ingenious new water-making refrigerators will be unveiled and demonstrated at the event.
WaterMaker (India) Pvt. Ltd , the exclusive licensee in India, looks forward to welcoming all the delegates to Mumbai.
WaterMaker (India) Pvt. Ltd. announced the completion of a special project for the Indian Army by Atmospheric Water Technologies Inc. which has designed and built a first of its kind custom made unique new AW - 1000M machine for the Indian Army. The AW - 1000M machine has been shipped to India to undergo stringent military style field testing. It will be delivered to WaterMaker (India) Pvt. Ltd, its Indian Licensee, for further delivery to the Indian Army in May, 2006. The Indian Army has expressed interest in obtaining several more such Air to Water machines in the future, subject to successful evaluation tests.
Larger sized air to water machines can either be site located or trailer mounted allowing for easy and fast transportation for immediate deployment in case of war and or other emergencies worldwide.
WaterMaker/Air Water atmospheric water generating machines exhibited at the recent Water Asia 2005 event in Delhi created a great deal of interest amongst co-exhibitors and visitors. The Air Water team led by Michael Zwebner President and CEO,flew in specially from US and Israel for the event., as did the WaterMaker team from India.
Machines exhibited were the SOHO (28 litres) , the WM 250 for larger capacities along with a pouching machine, the WaterMaker - cum ice maker, the WM 120 and the Indian made model WM-5070 & WM-70.
There were dealers and distributors from all over India keen to tie up commercially with WaterMaker India as well as institutional buyers and individuals. An interesting comment that deserves mention was "This is a very good example of optimum utilisation of resources" from a visitor, Pankaj Mukreja. Orders were also booked at the event.
|Interested visitors at our stall.||The 250 ltr. demo machine and the pouching machine on display.||Michael Zwebner, President & CEO, Air Water Corp. / Atmospheric Water Technology Inc., addressing the delegates.||Visitors tasting the water.|
WaterMaker (India) Pvt. Ltd. / Atmospheric Water Technologies, Inc. USA will be participating at the 6th Water Asia 2005 Conference and Exhibition in Asian Water Industry from Sept 13 -15, 2005 at Pragati Maidan, Delhi.
On display will be unique air to water machines that provide high quality drinking water by extracting water from natural air. This innovative technology is now available in India for the first time and units of varying outputs are now being manufactured in India. WaterMaker (India) Pvt. Ltd. is the exclusive licensee to sell, market, manufacture and distribute the complete range of machines, systems and appertaining technologies.
Mr. Michael Zwebner, President & CEO, Atmospheric Water Technology Inc., USA will be a guest speaker on the session on 13th Sept.
He said, "Water, which is already a scarce resource will become even more scarce, and it is important to develop non-conventional methods of sourcing water. India is a very important market for us and one in which we continue to invest heavily. Having our machines manufactured here puts us in a dominant position and WaterMaker India are already executing export orders for global markets. Orders are also under process for the Indian market.
The WaterMaker machines are patented products and all equipment for extracting water from air has UN classification under UN Code 181100. The machines complete nature's distillation process by capturing water vapor before it touches the earth. They provide a localized source of pure drinking water and do not require an external water source, pipes or catch basins. All they require is electricity or alternate power sources to condense, collect, filter and dispense crystal clear potable water. The system includes the water plant, filtration panel, holding tank and dispenser.
The WaterMaker is ideal for homes, hotels, schools, hospitals, residential / commercial buildings, farmhouses, bottling plants, off shore drilling companies, defense forces, campuses, airports and industries that require pure water generation. Some machines are also portable and are ideal for use in emergencies.
WaterMaker / Air Water machines are being utilized in Israel, India, Thailand, Sri Lanka and Australia already.
Cost of the WaterMaker depends on several factors based on water generation requirements per day, energy source, dispensing requirements, daily temperature and humidity levels. Maintenance costs are not heavy. There is no cost of raw material since the air we breathe is free!
Mr. Pallan Katgara, Director, WaterMaker (India) Pvt. Ltd. is very excited about the immense potential for these unique machines. He says "In a country like ours, where villagers have to walk miles to get water, and people have to rely on water tankers and other sources of water, our WaterMaker machines provide a solution to immediate needs of drinking water."
By manufacturing the air - water machines in India, WaterMaker (India) Pvt. Ltd. is able to achieve huge cost savings which will be passed on to customers. Their goal of providing clean potable water is now one step closer. WaterMaker (India) Pvt. Ltd. is in the process of appointing distributors all over India. WaterMaker (India) Pvt. Ltd. can be contacted at stall no. C 1, hall no. 7, where a range of air - water machines will be on display.
Regd. Office: WaterMaker (India) Pvt. Ltd., Elphinston Bldg., 10 Veer Nariman Road, Mumbai 400 023.
About WaterMaker (India) Pvt. Ltd.: Appointed sole licensee in India by Atmospheric Water Technology Inc., which are both subsidiaries of Universal Communication Systems, Inc., USA. This company is owned by a part of the Katgara business group, which owns the over 107 year old Jeena & Company, a leader in global logistics.
Atmospheric Water Technology Inc. based in Florida, USA are wholly owned subsidiaries of Universal Communication Systems Inc., a publicly traded company on the OTC BB markets operating under the symbol UCSY.
WaterMaker (India) Pvt. Ltd. has ordered 126 Air to Water "SOHO" style machines from Atmospheric Water Technologies Inc for the India Market. The machines will be made at the company's manufacturing facilities in China for the Indian Market. Company Director Pallan Katgara stated: " We continue to see positive growth in sales of these machines. We will now open up India's huge consumer market for our machines.
WaterMaker (India) Pvt. Ltd. announced this week that it has secured a first important order for locally manufactured "WM 50-75" Air to Water machines from the Indian Government Border Security Forces. This is a new milestone in the company's ongoing progress. After having successfully demonstrated the air to water technology to the Indian Government the company is supplying its locally made machines to the Border Security Forces. Once the initial delivery is concluded, and trials are made, large additional orders for the unique machines are expected. WaterMaker (India) Pvt. Ltd, is making very good progress in marketing its range of Air to Water machines and sales continue to grow in this expanding new market.
WaterMaker (India) Pvt. Ltd. the licensee of Universal Communications Systems Inc. subsidiary Atmospheric Water Technologies Inc., has finalised the design and completed the first run production of the new WM 5075 water generator machines in India. The company plans to immediately start marketing these machines both in the local marketplace and internationally for export.
Pallan Katgara, Director, WaterMaker (India) Pvt. Ltd. said today "By manufacturing the atmospheric water generators in India, we are now able to achieve huge cost savings which will be passed on to our customers. Our goal of providing pure clean drinking water to the areas of India that have no access to clean water is one step closer, with easy availability of the equipment in India.
We are pleased to receive our first export order today and look forward to providing countries round the world with a well designed and competitively priced product."
Michael J. Zwebner, President, Universal Communication Systems Inc. (OTC B: USCY) subsidiary Atmospheric Water Technologies Inc. stated today : "We are very pleased with the performance of our Indian Licensee. They have worked well to produce a completely new Indian design and manufactured machine. India is a very important market for us, one in which we continue to invest heavily. Having our machines made here, has now put us in a dominant market position. For our ongoing global sales efforts, we will now offer these India made models alongside our other Air Water machines."
Date : Friday - March 04, 2005
MUMBAI, INDIA -- (Market Wire - Mar 04, 2005) -- Universal Communication Systems, Inc. (OTC BB: UCSY) subsidiary Atmospheric Water Technologies, Inc. company president Michael J. Zwebner announced today that the company has entered into a License Agreement with WaterMaker (India) PVT Limited, of Mumbai India.
Under the terms of the agreement, WaterMaker (India) will pay a License Fee for the exclusive rights to manufacture and / or market a range of Air Water - and WaterMaker branded machines in all of the Indian sub-continent.
The company plans to offer and market many of the Air to Water machines in the Indian market. India, with a population of about 1.3 billion people, is a large country that has serious and immediate water needs, and the company has plans to secure a major share of this growing marketplace.
Mr. Zwebner, in a statement issued in Mumbai, stated, "We are very happy to have entered into this agreement with this group. The owners are a well established Indian family, the Katgara's, whose company has been in business for over 100 years, being one of the leading organizations dealing in activities ranging from the Travel Industry, Global Logistics, Freight Forwarding & Clearing, handling and representing major international accounts through their extensive network. We feel that this group is most qualified and able to perform in the Air to Water Industry, and further promote our complete range of products and services in India."
Mr. Pallan Katgara, director of WaterMaker (India) Pvt Limited, stated, "We are delighted to be associated with Mr. Zwebner and his company Atmospheric Water Technologies, Inc. and the pioneering technology of air to water machines much needed in India. Drinking water solutions are certainly an industry where we have chosen to diversify into and we see unlimited opportunities as atmospheric conditions in India make this the most suited technology for the future in a country where drinking water scarcity is a reality of great proportions."